Public Awareness/Social Marketing
Get off the Funding Proposal "Hamster Wheel"...
Create a product to build relationship with the community and revenue for your programs!
Use Public Awareness to make your point!
Social Marketing is a "buzz" word for public awareness.
Social Marketing develops Relationship & Revenue
Develop skils and tools in 9 key areas:
1. Intimately know the personality and culture of your agency
2. Turn these abstract ideas into concrete messages or “things” to offer
3. Conduct market research on your ideas
4. Plan for implementation of the project
5. Find volunteers to operate the project
6. Develop media strategies to promote the project
7. Evaluate the impact of the project
8. Increase your revenue through social marketing projects
9. Increase your public visibility and improve the public’s affiliation with your group
Public Awareness & Activism
Scary and fun at the same time! LIke a rollercoaster, activism seems dangerous - and essential to our work.
Develop imaginative messages and get those messages across using theatre, humour and satire; art, play...
Make abstract ideas concrete and clear messages that make sense - or non-sense!
Writing
Articles, Media Releases, Manuals in plain language for the greatest accessibiltiy